ASA on Twitter

Fred Roetker retiring from ASA Electronics® Hannah Birong 2016-12-19 13:59:28

Fred Roetker

After close to a decade with ASA Electronics, Heavy Duty industry manager, Fred Roetker is retiring. Roetker’s resume at ASA includes a list of accomplishments ranging from Employee of the Year to record sales for the division from 2010 to 2014.

We've added a short DIN stereo to our Heavy Duty product lineup Hannah Birong 2016-12-16 19:45:35

JHD1130WP JENSEN Heavy Duty Radio


ASA Electronics is adding the JHD1130WP Heavy Duty Radio which fills a need for a short DIN stereo. Many excavators and other machines require less than three inches mounting depth and this radio was built to fit.  

Hang on tight with JENSEN’s new speakers built tough for the Power Sports life - ASA Electronics® announces the JXHD65ROPS 6.5” Coaxial Speakers Hannah Birong 2016-12-16 16:42:38



The JXHD65ROPS JENSEN PowerSports 6.5” Heavy Duty Coaxial Speakers were built for side-by-sides, open station tractors, and zero turn radius (ZTR) mowers. These speakers will hang on tight with their versatile clamp adapters and produce the best sound on the market with the available JAHD240BT Bluetooth Amp added on.

New look, same great products, 40th Anniversary prompted our new company rebrand! Hannah Birong 2016-11-28 15:29:08

ASA Electronics Logo


In anticipation of our 40th Anniversary coming up in 2017, ASA Electronics has developed a new company brand to match our state of the art product development. The new brand, which includes an updated wordmark logo design as well as a new color scheme, carries a feel that embodies our company’s technological premise.

We've been awarded two new trademarks for iN-Command® Control Systems Hannah Birong 2016-11-17 13:44:15

iN-Command Control Systems

ASA Electronics has been awarded two important trademarks regarding their iN-Command® Control Systems. The trademarks received were for both the iN-Command logo design as well as the tagline “Relax. You’re in command.®”